Cadillac Adopts Apollo Program Strategy to Assemble Squad from the Ground Up for Melbourne Startline.

Approximately twelve months previously at the Nevada Grand Prix, the Cadillac racing team were ultimately given the official approval as the world of Formula One's most recent entry for the 2026 season. Constructing the team from scratch has entailed a intense work rate that the team boss, Graeme Lowdon, has equated to the Apollo program. As Formula One converges on Vegas this weekend, the team are aware time is getting tight.

The Tight Timeline to Australia

At the season finale of the season to be held in the United States, with just over 100 days to go before they hit the circuit for the inaugural time in Melbourne at the 2026 opener, the Cadillac F1 project have come on in leaps and bounds but, in what must seem like a never-ending challenge, they are aware there will never be sufficient time.

The CTO, Nick Chester, came aboard the embryonic operation in early 2023 not long after it was formed, when the team were without even an confirmed place. He has been at its core since then and enjoys a amused expression when reflecting on the ride.

“You might get a brief moment looking back at what the team has achieved and say: ‘Wow, how impressive what the team has created in under three years,’” he notes. “And then the following moment you think: ‘Yeah, there is still a great deal to do.’”

A One-of-a-Kind Opportunity

The CTO enjoyed success at Renault in Fernando Alonso’s victorious seasons of the mid-2000s and was in command of technical direction at the new Mercedes Formula E team, but nothing has quite compared with the challenge of launching the quintessentially American Cadillac brand, a factory team supported by the owner, General Motors, into Formula One.

“Creating an Formula One team from scratch, how often do you get the opportunity to do that?” he says. “It is like nothing else. In an well-set team you won't have the possibility to alter organizational mindset.”

With each passing day that passes thoughts are more focused on the looming critical moment in Melbourne and targets are being managed.

“One must presume that any incoming team coming in is going to be last but merely participating will be an accomplishment in itself,” Lowdon commented earlier this year and while Nick Chester shared this view he believed the squad had a reputation to build as well.
“The initial objective we intend to prove is that we belong on the grid,” he emphasizes. “In order that we turn up and we perform competently. We want to show that we’re a proper team performing the correct procedures on the track. When we’ve shown that we’re really credible, then we aim to demonstrate progression after that.”

Driver Lineup and Hiring Effort

In late summer they contracted Checo Pérez and Valtteri as their pilots for the 2026 season, a pair remarkable for their invaluable experience in operating at the leading positions in two championship-winning squads, Red Bull Racing and Mercedes, and the Finnish driver echoed the attitude of determined optimism.

“Naturally, we have a realistic outlook,” he said. “We have a massive task to do, and it’s going to be probably a tough opening, because it's the top level of motorsport. But we aren't joining to stay at the back. In my view with this structure, with this team, these personnel, it's entirely possible we shouldn’t be able to progress rapidly to the front and enjoy some success.”

To achieve that goal recruitment has been in full swing, with personnel now at more than 400 and intended to reach the objective of 600 members swiftly. Complementing their present headquarters at the UK base, the organization are in the phase of completing an HQ at the Fishers location in Indianapolis and there is the General Motors facility in Charlotte, where they are building the plant to build the 2029 engine, set for 2029 – for now they will operate with Ferrari engines – and the Toyota's wind tunnel in Germany. It is a sophisticated structure, contrary to the movement in F1 for more centralization, and has inspired the innovative team culture to which Nick Chester referred.

Apollo Inspiration

“We've drawn heavily from the Apollo project,” remarked Graeme Lowdon just before the British Grand Prix in mid-season. “We have a clear-eyed view, we know how tough it is. The timelines, they’re super, super, super short. Well, we’re not putting a man on the moon, but it can seem that way.”

So they have adopted, as opposed to the traditional management structure, a flat management structure similar to that of the space agency's, where there were a range of project teams all tackling distinct elements of the project at a different facilities.

“If you have to go through a process where someone has a problem and they raise it up to their team leader, that leader communicates with a manager at a different location, it travels back down, it becomes inefficient,” notes the CTO. “We give authority to staff to really get on with it. Moving away from hierarchical consent for everything is far more efficient and quicker.”

What Lies Ahead

The effectiveness of this agile strategy will be evaluated in the pressure of racing in 2026 and there is a significant degree on the line for F1, too. Cadillac have recruited as their development driver the young Californian Colton Herta

Amanda Barnes
Amanda Barnes

A digital curator and creative writer with a passion for uncovering the extraordinary in everyday life.